WHAT IS AN AFFILIATE NETWORK?
An affiliate network is an intermediary between advertisers (brands, service providers) and affiliates (publishers). Advertisers generate “offers” targeting a particular product or service which they hand over to the network, along with a brief of the user targeting preferences and restrictions. The affiliate network will then match the offer with the best suited publishers, depending on the type of traffic the respective affiliate is running.
Here at Glize, we see ourselves at the catalyst for highly profitable affiliate marketing relationships between Advertisers and Affiliates. Our proprietary ad server solution and Big-Data driven real-time statistics enable us to generate high volumes of quality, qualified leads for our Advertisers, whilst helping our Publishers grow and scale their online revenues.
WHAT IS A CPA NETWORK?
A CPA network is an affiliate network focused on the monetization of online traffic through Cost-Per-Action Campaigns. Affiliates are therefore paid every time a visitor to a publisher’s website (or app) completes a specific action, commonly called CPA.
WHAT DO AFFILIATES DO?
Affiliates (also known as “publishers”) are owners of web properties (various online websites or apps) with an established user base, which they direct to various offers, depending on the type of traffic/vertical. Affiliates are constantly searching for the best offers for their traffic sources. and the industry hosts many affiliate marketing companies. There are multiple affiliate networks just like Glize that try to pitch the best offers to affiliates. Generally, publishers will select offers not only based on payouts, but also based on the relevancy of the offer compared to their audience.
One of the key benefits of being a Glize affiliate is the access to a unique portfolio of own and exclusive offers that Publishers won’t find anywhere else. The exclusive offers combined with some of the highest payouts on the affiliate market are sure ways to make money online.
WHAT IS MEDIA BUYING?
Media buying has gained attention for being one of the most popular ways to make money online. Media buying refers to bidding for online users and buying online traffic from websites, networks or affiliate programs in order to monetize that traffic by promoting offers from Affiliate Networks or Advertisers.
As Media buyers get paid by the offer owners, networks like Glize play an important role in the affiliate marketing industry, especially as we provide access to a wide portfolio of exclusive offers from direct partners worldwide.
WHAT IS AN AFFILIATE?
An affiliate is the individual (or business) that promotes advertisements for products and services (based on offers supplied by advertisers) in exchange for a commission. Usually, affiliates work under the terms of an Insertion Order, promoting the offers based on a set of creatives provided by the advertiser (or affiliate network). The creatives could be links, banners or text ads which the affiliates use on websites or social media to generate traffic to the webpage where the online product is sold (also known as landing pages).
Due to the dynamic nature of the online marketing environment, affiliates are almost entirely based online. Here at Glize, we accommodate the active mindset of affiliates by offering a state-of-the-art traffic management platform, high converting creatives and marketing tools, and real time in depth statistics like no other program
on the market.
WHAT IS AN ADVERTISER?
An advertiser is a person or business that wants to begin promoting (or scale the promotion of) their product. Advertisers contact affiliate networks to discuss their product and the offer they wish to promote. It is then the affiliate network’s job to find the right affiliates in their network to promote the offer.
Glize has a large base of affiliates specialized in promoting Mobile, e-Commerce, Dating, Nutra, Lead Generation, Sweepstakes, Utilities, Digital Content, Dating, products and offers, so advertisers with related products approach us because they know that their investment will be utilized by affiliates who specialize in their particular vertical/niche. This improves traffic quality for the advertiser, increases commissions for the affiliate and matches customers to products they want.
WHAT ARE CPC AND CPM AND HOW DO TRAFFIC NETWORKS USE THEM?
Online advertising is sold under a few basic pricing models. Media buyers resort to affiliate networks that allow them to bid on advertising placements across the web. These bids define the costs that are paid for specific actions. The most popular ones are CPM and CPC. CPC stands for Cost Per Click. This means you only get charged when someone clicks on your advert.
CPM stands for Cost Per Mille. CPM stands for Cost Per Mille (which means per 1,000 impressions). This means you get charged when 1,000 impressions of your advert are shown, regardless of how many times someone clicks on your advert. This price can differ depending on bids and does not take into account how many clicks the advertisement receives.
Some campaigns are better suited for CPC or CPM. Some affiliates prefer to use one metric over the other. There are benefits to both. Typically, CPC is the preferred metric, as it is easier to directly tie ROI and gather effective data from. The affiliate also has greater influence over the cost; the better the banner/advertisement (“creative”) is, the cheaper the cost will become.
HOW DO DIFFERENT MEDIA TYPES AFFECT EPCS?
Different types of media perform differently, therefore they have different costs. For example, in the case of display banner advertising a regular banner placement will generate traffic by appearing in high-volume places around the web with enticing reasons for potential customers to click.
In the case of pop-unders on the other hand, they would open automatically after someone visits or closes a specific site. Every time the pop-under opens, a click is registered. The frequency that this happens is much higher than the previously mentioned clicks on display.
As a result such, you will pay varying prices for varying types of media, and some will be more suitable for one campaign over another. Experimenting with different types of media can positively affect earnings-per-click with substantial testing.
WHAT COUNTRIES DOES GLIZE COVER?
Glize is a true global network, based in eight international hotspots around the world, covering the most profitable verticals and operating globally. We thrive in European markets such as Italy, Spain, France, DACH, United Kingdom, Scandinavia, but also in Latin America, Southeast Asia, South Africa and Australia. And we a dedicated team and office in San Diego, USA we make sure we cover and promote your interest in the United States and Canada.
WHAT IS THE INTEGRATION PROCESS FOR ADVERTISERS?
Here at Glize, we boast a quick and smooth integration process based on an easy system-to-system integration, that leverages callback URLs specifically designed to track the analytics needed.
WHAT IS MY ACCOUNT MANAGER’S ROLE?
Your dedicated Advertiser Manager is here for you 24/7. Plus, our Advertiser Managers are more than just your contacts here at Glize, they are committed to monitoring your campaign’s success and supporting you with insights on how to optimize conversions, how to sustain and improve quality traffic, ramp up your sales and improve lead quality.
ARE THERE FEES FOR JOINING GLIZE AS AN ADVERTISER?
No, Glize doesn’t charge any fees for advertisers to join the network. Advertisers only pay for sales or leads that are generated by our affiliates, while our built-in anti-fraud tools make sure that we only deliver the highest quality customers.
WHAT IS THE PAYMENT PROCESS FOR ADVERSTISERS ONCE SALES AND/OR LEADS ARE BEING GENERATED?
Our Advertiser Managers will be in touch with you and provide you with an invoice based on the validated conversion reports. Payment terms should be as per the timeframe initially discussed and agreed.
WHAT AFFILIATE TRACKING SOFTWARE DO YOU USE?
The Glize AdServer and traffic management system is 100% in-house and it is engineered to push limits and set global standards in not only in affiliate management, but also in performance marketing and online advertising as a whole. Traffic source ROI management, real - time statistics, targeted campaign control, fraud prevention and optimization algorithm are combined in one immensely powerful tool designed to reveal the easiest ways to make money online.
WHAT IS MY AFFILIATE MANAGER’S ROLE?
Your affiliate manager's role is very diverse, but their most important task is to provide you with the support you need to achieve the best campaigns and investment returns as possible. They are a valuable source of market knowledge; they can negotiate higher payouts or caps; they will update you pro-actively on any new or hot offers; along with keeping you connected to what’s happening in the network and the industry.
Our affiliates managers are extremely dedicated to investing in a long-term business relationship. The primary goal of our affiliate managers is to ensure that you thrive and become more successful than you were before joining our network.
HOW LONG WILL IT TAKE FOR MY APPLICATION TO BE APPROVED?
We review all new signups on a daily basis to make sure that you receive a response within 24 hours.
SHOULD I BE MORE CONCERNED WITH PAYOUTS OR EPCS?
Payouts are crucial and it stands to reason that any affiliate would want to have the highest payout possible. With our own products and exclusive deals, you can be sure to get a higher payout from Glize than with a brokered offer!
However, there are cases when even more important than the payout amount is the overall performance of the campaign. Performance is best measured by “EPC” (earnings per click). This variable refers to how much you have earned for each click you’ve sent to an offer. The higher the EPC, the better. Your affiliate dashboard and detailed reports will provide all the details of your own traffic so you understand from a first glance what works and where you’re making money.
WHAT SHOULD I DO IF I CAN’T SEE OFFERS THAT WERE SENT TO ME IN THE WEEKLY GLIZE NEWSLETTER?
Reach out to your affiliate manager via email or Skype, they will always be happy to give you extra details. To make sure that our weekly newsletter does not end up in your Spam folder whitelist email address in your contact list: info@Glize.com
HOW DO I KNOW WHICH OFFERS ARE THE BEST PERFORMING OFFERS OF THE WEEK?
When you register as an affiliate you will be assigned a dedicated affiliate manager to guide you through our diverse portfolio of offers. In addition, you can opt in to receive our newsletter. By doing this, you will be updated weekly on the best performing offers and new offer launches.
WHICH PAYMENTS OPTIONS DOES GLIZE HAVE?
We are flexible and we aim to make it easy for all Partners to work with us. That’s why we support multiple payment options including: wire transfers, Paxum, Payoneer, Paypal and ePayments.
HOW OFTEN DOES GLIZE PAY AFFILIATES, WHAT ARE THE PAYMENT TERMS?
We pride on our reputation in the affiliate marketing industry and we’ve never missed a payment. That is why we guarantee reliable weekly payments; in addition, we have the option to upgrade the payment terms based on arrangements for those operating with high volumes.
CAN I CHANGE MY PAYMENT METHOD?
Should you want to change your payment method, just contact your account manager with the necessary payment details.